Why Jay Z, Rihanna and Kanye Have Gone Blue on Twitter
No, it’s not for charity
Jay Z has prompted musicians to turn their Twitter avatars and Instagram PHOTOS into a square of solid bright blue Sunday night — and it has nothing to do with Blue Ivy.
Musicians are going teal to support Jay Z’s new music streaming service calledTidal. Details are still sparse, but Tidal is marketing itself as an artist-friendly streaming experience. Taylor Swift wrote an op-ed for the Wall Street Journal last year explaining that she was pulling her music from Spotify because artists weren’t properly compensating.
Here’s who else is joining in:
More details to come Monday at 5 EST.