Hillary Clinton Far Outpaces Democratic Rivals in Spending
Hillary Clinton’s campaign spent $18.7 million since its launch on expenses ranging from payroll to voter files and office furniture, as the Democratic frontrunner sought to build a huge national operation that includes staff in all 50 states.
Her campaign has spent more money than both her Democratic rivals have raised.
“Thanks to the more than 250,000 Americans who have stepped up to support Hillary Clinton’s campaign, we have had the ability to make critical investments in our organization that will put us in position to win the primary and the White House,” said campaign manager Robby Mook.
Some of the campaign’s more significant expenditures included $370,000 for the New Hampshire, Iowa, Nevada and South Carolina Democratic party voter files, nearly $2 million outsourcing its direct marketing to a Washington, D.C.-based firm, and millions of dollars in payroll for the campaign staff of nearly 350.
The campaign also spent around $440,000 on legal fees, according to filings, including $163,000 to the law firm of the campaign’s lawyer, Marc Elias.
The campaign can afford to spend, having raised $46.7 million since mid-April, according to filings with the Federal Election Commission. Vermont Sen. Bernie Sanders, another contender for the Democratic presidential nomination, raised about $15 million in the first quarter. Former Maryland Gov. Martin O’Malley brought in around $2 million.
The spending represents some 40% of the money Clinton has raised since her official launch.
The campaign has taken a famously cheap approach, with staff forced to take buses, fly commercial and buy minimal office furniture and supplies. Some of that was reflected in the expenditures: in the month of June, for example, payroll expenditures to campaign manager Robby Mook totaled just $4,910, according to the filings, though Mook holds one of the most senior positions on the campaign.
The average donation to the Clinton campaign was $145, and the campaign said that 61% of its donors were women.
Celebrity donors to the campaign included Steven Spielberg, YouTube CEO Susan Wojcicki, Disney Chairman Alan Horn, and Dreamworks CEO Jeffrey Katzenberg. Notably, neither Chelsea Clinton nor Bill Clinton donated to the campaign, while the Bush family has already maxed out its contributions to Jeb’s campaign.
Nearly 33,000 people have purchased items from Clinton’s online store, which includes tongue-in-cheek items like a “Chillary” koozie and a “pantsuit tee.”
With reporting by Zeke J. Miller.