Online Vs. Brick-and-Mortar: Which Is Better for Back to School Shopping?

When it comes to electronics and big-ticket items, it’s assumed that while consumers may want to inspect merchandise in person before purchasing, they’ll ultimately find the best prices online. That’s what “showrooming” is all about. But what about smaller everyday purchases like, say, erasers, markers, construction paper, and other back-to-school staples? Are they cheaper when purchased online as well? Actually, […]

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