Target’s Stolen PIN Denial: A Lesson in PR Doublespeak

After the massive Target security breach that affected millions of customers, the retailer seems more concerned with its image than with keeping customers out of the dark. That much became clear on Christmas Day, when Target appeared to deny a Reuters report that claimed the thieves made off with encrypted bank PINs. In reality, Target’s “denial” was anything but. Read closely, […]

Continue reading »

Fury and Frustration Over Target Data Breach

Potential victims of credit card fraud tied to Target’s security breach said they had trouble contacting the discounter through its website and call centers. Angry Target customers expressed their displeasure in comments on the company’s Facebook page. Some even threatened to stop shopping at the store. Target apologized on Facebook and said it’s working hard to resolve the problem and […]

Continue reading »

Online Vs. Brick-and-Mortar: Which Is Better for Back to School Shopping?

When it comes to electronics and big-ticket items, it’s assumed that while consumers may want to inspect merchandise in person before purchasing, they’ll ultimately find the best prices online. That’s what “showrooming” is all about. But what about smaller everyday purchases like, say, erasers, markers, construction paper, and other back-to-school staples? Are they cheaper when purchased online as well? Actually, […]

Continue reading »

Scan This! Target Encourages Shoppers to Scan Items with Smartphones Nationwide

Some shoppers have felt the need to stealthily scan items in stores with their smartphones. They’d rather not be accused of “showrooming,” the practice in which one scopes out merchandise in a brick-and-mortar store, only to purchase it online—at Amazon, likely—for less money. This week, though, Target began actively encouraging mobile phone scans nationwide. The free Shopkick app can now […]

Continue reading »